Eat17 are a restaurant and mini-market with stores in Walthamstow, Hackney, Dalston and Bishops Stortford. Selling locally crafted products, fresh and organic foods and unique Eat17 products such as their Bacon Jam. They decided to team up with Pillars Brewery to make their own Craft beer, marrying together their passions to be local, untraditional and modern.
We were challenged with designing the can for this exciting collaboration, and making sure both brands came through in a new and interesting way.
The design is a fusion of Eat17 and Pillars Brewery, bringing to life the collective origin stories of both brands. We made sure you could identify both brands in the can design, whilst producing something fresh and engaging, with a strong nod to locality and uniqueness.
The detailed design contains small easter eggs for locals and a fun visual journey for everyone else.