hook_pils_brandhook_pils_brand

01. CHALLENGE

Hook Pilsner is the first in a series of craft beers by Arthurstown Brewery, crafted on the Hook Peninsula, Ireland. Developed to reinvigorate the brand and find a younger consumer group.

Arthurstown Brewery challenged us to respond by repositioning and re-launching their brand to appeal to a younger, edgier, craft beer loving consumer.

02. SOLUTION

Our strategy, “Hooked on hops” represented both the desire of younger craft beer drinkers and the unique location and history of the Hook beer series. 

We introduced a brand identity with character, personality and story. A brand that makes an impact in a crowded market of overly complex brands.

HOOK_PORTER_MOCK_V2HOOK_PORTER_MOCK_V2
HOOK_PILSNER_TURNAROUND_MOCK_V1HOOK_PILSNER_TURNAROUND_MOCK_V1
  • gallery-image
  • gallery-image
  • gallery-image
HOOK_CRATE_MOCK_V2HOOK_CRATE_MOCK_V2

CREDITS:

CLIENT
Arthurstown Brewery Co

STAKEHOLDERS
Neal Donelly (Manager)
Kevin Dundon (Director)
Kieran Bird (Brew Master)

 

CREATIVE DIRECTOR
Matthew McMullen
DIRECTOR
Jake Brown

STRATEGIST
Jake Brown, Matthew McMullen

GRAPHIC DESIGN
Matthew McMullen