Hook Pilsner is the first in a series of craft beers by Arthurstown Brewery, crafted on the Hook Peninsula, Ireland. Developed to reinvigorate the brand and find a younger consumer group.
Arthurstown Brewery challenged us to respond by repositioning and re-launching their brand to appeal to a younger, edgier, craft beer loving consumer.
Our strategy, “Hooked on hops” represented both the desire of younger craft beer drinkers and the unique location and history of the Hook beer series.
We introduced a brand identity with character, personality and story. That makes impact in a crowded market of overly complex brands.