'Following in the footsteps of Great British Rebels'
Our Pillars Brewery Russian Doll concept is a business to business campaign targeting the top 15 large scale lager distributors and sellers in the United Kingdom.
The concept was created to establish Pillars Brewery as a brand that is 'Proud to be Untraditional', incorporating Great British Icons that align their thinking with the Pillars Brewery brand: to stand out from the crowd, to be counted, to not let anyone or anything get in the way of what's right. Our iconic British characters each to tell a part of their story as to why they are Untraditional in their approach to the world. Bowie, Churchill, Princess Diana, Lennon and finally our Mr Pillars, 'Following in the footsteps of great British rebels'.
Each element of this concept has been created to the highest standard and is entirely bespoke - with the design screen-printed directly on the wooden panel packaging. Inside, our Russian dolls are complemented with a limited edition t-shirt only included in this pack, and finally our business card call to action. A British brand on a British mission, to serve the best goddamn beer the world has ever seen.