The one thing Dublin city is not missing is another Irish pub. Fortunately for us, the guys at Pipers had a plan and challenged us to create a brand that incorporated remnants of traditional Ireland with a modern contemporary look and feel.
With local musicians playing nightly and a healthy menu of locally sourced Irish craft beer & spirits, we challenged ourselves to create a brand that could immediately establish itself as a pillar of the city of Dublin.
Pipers Corner is unique: it is authentic Irish pub in a crowded city where everything is aimed at tourists. With high class, talented Irish musicians and Irish craft beers & spirits, this is definitely a pub that creates a local vibe. Which is relatively unheard of in the centre of Dublin.
Drawing from traditional Irish print press and iconic visuals, we conceived a brand that positions Pipers as a traditional music destination bar with a modern twist. With recognisable brand elements, a simple and refined website, and complete outer design of the venue, we married the old with the new.