Pillars Brewery entrusted us with naming and branding their second beer, after the continued success of their flagship beer ‘Untraditional Lager’.

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Rebell Helles

Rebell Helles is the angsty teenage sibling of Untraditional Lager. The beer itself, a Helles Lager is dangerously easy to drink. We wanted to couple this smooth tasting Lager with an unapologetic and edgy design that amplifies the Pillars brand proposition ‘Proud to be Untraditional’. 

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Queens Guard

Forming part of the graphic language, the guard, serves both concept and function. Conceptually, amplifying the brand positioning 'To be Untraditional'. Functionally, signaling a visual cue, highlighting the assertive brand voice guiding the beer drinker. 

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Project credits:

CLIENT
Pillars Brewery

CLIENT MARKETING
Samie Razaq (Brand Manager)
Kayleigh Bell (Marketing Executive)

BREWERS
Gavin Litton, Eamon Razaq, Omar Razaq

 

CREATIVE DIRECTOR
Matthew McMullen
DIRECTOR
Jake Brown

ILLUSTRATION
Matthew McMullen

STRATEGY
Jake Brown, Matthew McMullen

DESIGNERS
Matthew McMullen, Stephanie Badawi