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Sabine Albers was already a busy photographer and had previously travelled the world working on incredible photography projects. But she was lacking the visibility with big creative agencies in Australia, and had mountains of unused potential.

Sabine needed a strong brand identity and distinct industry positioning. A brand that would make Creative Directors and agencies take note. A brand that would take her to a new level in Australia. 

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To understand what Sabine was up against in the industry, we looked into her competitors and researched which approach worked best for her prime target audiences. 

Using the individuality of Sabine’s photography as inspiration, we streamlined Sabine’s brand. We let her portfolio do the talking, with a focus on the unique vibrancy of her work and simplicity in the brand. The final design aesthetic appeals directly to those who appreciate well crafted communication.

We created a flexible brand mark that animates as it pulls into focus, complimented by a robust grid system for her portfolio of work. Her website was carefully constructed, making the image hero and minimal navigation for those busy decision makers short on time.

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"The feedback I get on the rebrand is awesome, each time I present my work or hand out my cards people are intrigued. The high end creatives like art directors and designers love it, haven’t had any negative remark and I’m still super inspired with the rebrand and using it compliments my work - just love it!"

Sabine Albers, Photographer 

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Project credits:

CLIENT
Sabine Albers

CLIENT MARKETING
Jason Normandale (Head of Client Services)

 

CREATIVE DIRECTOR
Matthew McMullen
DIRECTOR
Jake Brown
STRATEGIST
Matthew McMullen

DESIGNERS
Matthew McMullen, Stephanie Badawi

PHOTOGRAPHY
Sabine Albers

UX/UI
Matthew McMullen, Patrick Hazard

WEB DEVELOPER
Patrick Hazard