THINK Education - Branding
THINK Education is one of those one in a million clients. When the brief says 'we want to change the way people think about education' and that 'we are serious about this being like nothing we have seen in this sector', you know you've struck gold.
THINK caters to the misfits, the ones who don't belong anywhere else. On a personal level this really connected with us and our education history. Which made us the right people for the job. Not that we were the only one's working on this monster project.
With 8 college brands coming in under 1 THINK brand, a lot of collaboration was needed from various agencies, in-house design, the executive team and also the CEO. This brand had to first realise its vision internally and then communicate its rule breaking philosophy outward through Advertising and Brand launches country-wide.