01. CHALLENGE


We Are Cray are a brand new, small start up with a great product and a whole lot of passion. Producing modern, high-quality material yard games in Australia that are fun for everyone, no matter your age or the occasion.

Their authentic attitude, fun product and desire to try something new out of something already established made this a no-brainer for us: we wanted to give them a fresh brand that told their story and appealed to the masses.

 

 

02. SOLUTION

 

Following competitor research and brainstorming around their USP, we knew that We Are Cray needed a brand that demonstrated their unique-ness. No other company producing yard games had a strong brand, and none of them were producing the games to such a high standard.

So we worked to create a simple, modern brand offering, combining a clean colour palette with typographical and illustrative elements that complimented their nature.

The end theme showed their relaxed style through waves and a beach vibe, with striking features that could be applied across their marketing and the end products. The result was a contemporary feel for a new take on an old favourite – exactly fitting what We Are Cray is all about.

CREDITS:

CLIENT
We are Cray

STAKEHOLDERS
Rae Fallon (Co-founder)

 

CREATIVE DIRECTOR
Matthew McMullen
DIRECTOR
Jake Brown

GRAPHIC DESIGN
Matthew McMullen

PHOTOGRAPHY
Rae Fallon