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Wild Minded - Brand Campaign

A brand awareness and positioning campaign, championing the divergent thinkers approach to life, which is at the heart of the Billy Blue College of Design brand. It is also an experimental campaign to ascertain how running dedicated “top of the funnel” activity aids tactical campaign executions with conversion later in the sales cycle.   

Wild Minded is a short, 5-week 360-degree digital campaign (Video, Mobile, Social, High Impact, Search, Display Programmatic) with a relatively small budget, but great ambition and a taste for trying out something innovative! 

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